Louisville Great Chili Cook-Off

Sponsor the Flavor. Support the Cause.

Louisville’s Great Chili Cook-Off 2025 | Sunday, October 12 | NULU Market Street

Become a Sponsor

Be Part of Something Bigger

Each year, the Louisville Chili Cook-Off brings together thousands of community members, food lovers, and competitors to celebrate local flavor — and support a powerful cause. All proceeds benefit Norton Children’s Hospital, and our 2025 goal is to raise $20,000.

By sponsoring this beloved community event, you’re not just gaining brand exposure — you’re making a direct impact on children’s lives, while aligning your business with one of Louisville’s most talked-about fall traditions.

We offer a variety of sponsorship levels to fit your goals and visibility needs — explore the opportunities below to find the right fit for your brand.

Habanero

Exclusive Spirit Sponsor
One brand per spirit category — your product will be the only one of its kind served at the event. Perfect for standout visibility in front of a lively, engaged crowd.

Cayenne

Corporate Sponsor + Booth
Includes a booth space at the event, giving your business the chance to interact directly with attendees, promote your services, and be part of the action.

Paprika

Corporate Sponsor (No Booth)
Support the event and gain visibility through event signage, web features, and social promotion — no on-site booth required.

Pepper

In-Kind Donor (Auction & Prizes)
Donate an item or experience for our silent auction or provide unique prizes for cook-off winners. A great way to support the cause and gain recognition.

Stronger Through Collaboration With Our Sponsors

Why become a sponsor?

The Perfect Blend of Impact and Exposure

Sponsoring the Louisville Chili Cook-Off gives your brand high-visibility exposure, direct community engagement, and a meaningful way to support a local cause. Align your business with a beloved event that draws thousands and raises funds for Norton Children’s Hospital.

Boost Your Brand

Get seen by thousands of attendees in the heart of Louisville. From banners to booth space to stage mentions, your logo and name will be front and center throughout the event and beyond.

Engage With the Community

This isn’t just marketing — it’s connection. Meet potential customers face-to-face, hand out giveaways, and create lasting impressions through live interaction and themed activations.

Support a Great Cause

All proceeds benefit Norton Children’s Hospital. Your sponsorship helps deliver life-saving care while showing your business is invested in what matters most — the local community.

Get Started

Ready to Make a Local Impact?

Join us as a sponsor of Louisville’s Great Chili Cook-Off and help us reach our $20,000 fundraising goal for Norton Children’s Hospital — while putting your brand in front of thousands of engaged attendees.